Privacy policy

Your privacy is fully protected when you use urbankineticwear.co.uk. All customer information you share with us is treated as confidential and handled in line with UK GDPR and the Data Protection Act 2018.

This policy explains what data we collect, how we use it, who we share it with, how long we keep it, and what your rights are. If you have any questions, email us at support@urbankineticwear.co.uk.

Urban Kinetic Wear collects personal data when:

• You accept the use of cookies on our website
• You create an account or check out as a guest
• You sign up to drop alerts or our newsletter
• You contact us by email, live chat, or social media
• You return or exchange an order

The data we collect may include: your name, billing and shipping address, email address, phone number, order history, IP address, browser type, and any communication you send us.

We do not store credit card details on our servers. All payments are processed through Shopify Payments, Apple Pay, Google Pay, Klarna, and PayPal — each of whom handles your payment data under their own PCI-compliant security standards.

We use your personal data only for legitimate business reasons, including:

• Processing and shipping your orders
• Sending order confirmations, tracking, and delivery updates
• Handling returns, exchanges, and refunds
• Replying to your enquiries and providing customer support
• Sending marketing emails about new drops, restocks, and exclusive offers (only if you've opted in — you can unsubscribe at any time)
• Improving our website, products, and service
• Preventing fraud and meeting our legal obligations

Our website uses cookies to remember you, your basket, and your preferences, and to help us understand how the site is used. You'll see a cookie banner the first time you visit — you can accept all, reject non-essential, or manage your preferences.

Essential cookies are required for the site to work (basket, checkout, login). Analytics and marketing cookies are optional. You can clear or block cookies at any time through your browser settings.

We share the minimum amount of data needed with trusted third parties who help us run the store:

• Shopify — our e-commerce platform (hosting, checkout, order management)
• Payment providers — Shopify Payments, Apple Pay, Google Pay, Klarna, PayPal
• Couriers — Royal Mail, DPD, UPS, DHL (for shipping)
• Email providers — Klaviyo / Shopify Email (for order and marketing emails)
• Analytics — Google Analytics, Meta Pixel (if you accept marketing cookies)

We never sell your data. We never share it with anyone outside the list above without your explicit consent or unless required by law.

All data transmitted to and from our website is encrypted with TLS (HTTPS). Customer accounts are protected with password hashing. Payment information is handled exclusively by PCI-DSS compliant processors — we never see or store full card numbers.

Despite our best efforts, no online platform is 100% secure. If we ever become aware of a data breach affecting your personal information, we'll notify you and the relevant authority (the ICO) within 72 hours as required by UK GDPR.

You have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct any data that is inaccurate or incomplete
• Erasure — ask us to delete your data (the 'right to be forgotten') where legally possible
• Portability — receive your data in a portable, machine-readable format
• Restrict processing — limit how we use your data
• Object — opt out of marketing communications at any time
• Withdraw consent — for anything you previously gave consent for
• Complain — to the UK Information Commissioner's Office (ICO) if you're unhappy with how we handle your data

To exercise any of these rights, email support@urbankineticwear.co.uk — we'll respond within 30 days.

We keep your personal data only as long as we need it:

• Order data — 6 years (UK tax and accounting law)
• Account data — until you delete your account, then 30 days for backup purposes
• Marketing data — until you unsubscribe, plus 30 days for clean-up
• Support correspondence — 2 years

We may update this Privacy Policy from time to time to reflect changes in how we operate or to comply with new laws. The 'Last updated' date at the top of this page shows when it was last revised. Material changes will be communicated by email to active customers.